In 1997, with a freshly obtained university degree in Advertising & Public Relations and with the uncertainty emerging from a closing period of my life, I decided to pursue a career in the even less certain world -at the time- of Digital Marketing Communications. I was immediately sucked into the digital wave to the extent that it became the single and most relevant decision in my professional life and it has defined everything that happened in the subsequent career steps I have taken. During these years I have been lucky enough to work in creating a wide diversity of projects and campaigns for brands and companies such as Danone, Nike, ING, Atrápalo, La Caixa or BBVA, and thus growing as a professional in the ever-changing transformation of the digital media.

In all this maturing process I have learnt a whole lot of things. Among them is the ability of the digital media to transcend itself and to expand into the real world, to the users, the consumers, to people and their ongoing lives. This learning has been crucial to me: it’s turned me into a professional able to engage communications from an integrated and holistic point of view, something which has become essential to address any relevant project, campaign or business solution. It has allowed me to manage teams with a wide variety of different backgrounds both from advanced digital world or from conventional media. Ultimately it has also given me the opportunity to produce work mixing the best of both in pursue of better results and efficiencies.

The experience gathered of over 15 years in some of the leading companies in the market and my approach to marketing communications have enabled me today to offer the following services:

• Marcomms Strategy
• Direction of advertising and communication projects
• Scoping, Profiling and Leadership of teams
• Outsourcing of communications services
• Pitch leadership and service set-up

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• You can check my professional profile at Linkedin
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